Meal Replacement Shakes
Chocolate Delight
Vanilla Dream
FitQuick™ Shakes are the absolute best tasting, highest quality meal replacement product
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Strawberry Rush
Orange Cream
Gourmet Meal Replacement Shakes-Get FitQuick!
FitQuick Shake-Chocolate
$34.95
FitQuick Shake-Vanilla
$34.95
Directions; just add 8-10 oz. of water or nonfat milk and 2 scoops of your favorite FitQuick™
flavor to a shaker bottle, give it a few shakes and your ready to enjoy. Shakes so good you will
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Chocolate Delight * Vanilla Dream * Strawberry Rush * Orange Cream
FitQuick Shake-Orange
$34.95
Weight Loss: Meal Replacement Drinks

For Rob Nager, the epiphany occurred at Abercrombie & Fitch. He was picking through a stack of
cargo pants and asked a clerk if they were available in a 42-inch waist. "Dude," the kid sneered,
"we don't make pants that big."

Nager, 38, faced a choice. He could ask the little weasel to step outside, or he could do
something about his 250-pound frame. He opted for peace and a new waistline.

He tried Weight Watchers, then Atkins. Both plans helped him slim down, but the flab always
returned. Finally, Nager tried a weight-loss strategy that's been around since TVs were
black-and-white; a strategy so old-school that one of the studies showing that it works went on
for a decade. His throwback approach: meal-replacement beverages (MRs, in the weight-loss
world). Nager just said no to solid food. Instead, he quaffed shakes in place of meals, eventually
losing 22 pounds. That was 2 years ago. The weight is still off.

They're simple and they're foolproof. That's why MRs work for men who are too busy to worry
about calories, says Allan Geliebter, Ph.D., a research psychologist at the New York Obesity
Research Center at St. Luke's-Roosevelt Hospital in Manhattan. "They just know that this is what
they consume, and they don't have to think too much about it," says Geliebter. The best
candidate for liquid lunches (and breakfasts), he says, is a guy who's healthy but wants to drop
10 to 20 pounds.

MRs come in two basic forms: liquid-only programs administered by physicians, and the more
familiar, over-the-counter products sold in groceries and drugstores. The doctor-prescribed
ones (like Optifast and HMR) replace all meals and are usually for seriously overweight patients.
We'll focus on the over-the-counter options, like Slim-Fast, Met-Rx, and Atkins Nutritionals. They
contain about 200 calories per serving, plus a dose of vitamins and minerals, and they're
typically used to replace one or two meals a day. Most are available in ready-to-drink cans or in
powder packets that can be mixed with water or milk.

Shake it Up
Last year, Steven Heymsfield, M.D., also of St. Luke's-Roosevelt Hospital, analyzed a half-dozen
small studies comparing Slim-Fast with conventional low-calorie diets. He found that people
who guzzle the shakes in place of one or two meals a day consistently lose 7 percent to 8
percent of their body weight after 1 year. That's about 15 pounds for a 200-pound man, which, he
notes, is roughly the same reduction you might achieve by taking a weight-loss drug such as
Xenical--minus the risk of a drug's side effects (which include such horrors as "oily stools").
Meanwhile, Dr. Heymsfield showed that people who simply try to eat less food maintain a weight
loss closer to 3 percent.

Pretty impressive, but most of the studies Dr. Heymsfield analyzed lasted only a year. Any obesity
doctor worth his fat calipers knows that anyone can lose a few pounds, but keeping that weight
off over the long term is far more difficult.

So how about a 10-year study? That's right. Last fall, George Blackburn, M.D., an expert in
nutrition and metabolism at Harvard medical school, released findings from a study comparing
two groups of people in the aptly named town of Pound, Wisconsin. The Harvard team gave one
group Slim-Fast, with instructions to replace two meals a day with the shakes in an effort to shed
pounds. When they reached their goal weights, the Slim-Fast folks were encouraged to keep
pounds off by replacing one meal per day with a shake. The comparison group simply "followed
the eating habits of their community," says Dr. Blackburn--which, in Wisconsin, was likely to
include lots of cheese and bratwurst.

A decade later, the men using Slim-Fast had maintained a 7-pound weight loss, on average. Big
deal, right? Well, yes, when you consider that their cheesehead counterparts gained 25 pounds,
on average, during that same 10-year stretch.

Long-term Results
How long does this kind of diet last? As long as you want it to. Some patients stay on only until
the weight comes off. Others, like Nager, stay on, to some degree, for life. "Data imply that one
meal replacement per day can be used long-term," says Fabricatore, who recommends regular
consultation with a licensed nutritionist if you plan on using two MRs per day for more than 5
months.

Nager says he doesn't miss the three-square-meals-a-day life; in fact, he says he's happy not to
constantly be worried about food anymore. "If I stop my routine, I'm going to get hungry," he says.
"Then I'd start slipping back into my old habits. This is a deal I'm willing to make." His weight
loss has had a domino effect. Not only has he become a fitness fanatic, but Nager quit his
high-pressure job in corporate sales and started a dog-walking business. "I feel better; I look
better," he says.
According to an article in Men's
Health
Drink Yourself Skinny

Weight Loss: Meal Replacement
Drinks No calorie counting, no carb
watching. For half a century,
meal-replacement shakes have been
a no-brainer way to drop pounds.
Why? They work.

Photographs by: Kate Powers, By:
Timothy Gower
FitQuick Shake-Strawberry
$34.95